electrify your venue with simon
Simon T. Bailey ignites the spark within. Your people leave with seven practical skills they can use immediately, the human capability behind retention, resilience, and learning that lasts. Not a memorable hour. A measurable one.
Discover transformative keynote experiences.
Most keynotes are measured in applause. This one is measured in capability. Your people leave with seven skills they use immediately, and you leave with a way to prove what changed.
experience one
Lead From Where You Are Standing™
In this high-energy, research-informed keynote, Simon T. Bailey introduces the Seven Arrows™, distinctly human capabilities that equip people to navigate uncertainty, lead from where they are standing, and turn disruption into forward momentum.
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The future isn’t waiting for anyone to catch up.
AI is reshaping how we work. Skills are changing. Expectations are rising. Career paths and industries are being reinvented. And across organizations, professions, and communities, people are asking increasingly human questions:
Where do I fit? What should I learn? What can I influence? And how do I move forward when I can’t see what’s coming next?
No one can promise certainty. But we can learn to create clarity, strengthen capability, expand agency, and build credible hope, even while the ground is moving.
In this high-energy, research-informed keynote, Simon T. Bailey introduces the Seven Arrows™, distinctly human capabilities that equip people to navigate uncertainty, lead from where they are standing, and turn disruption into forward momentum.
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A Personalized Brilliance Blueprint for Every Participant
Your people won’t just be inspired — they’ll leave with a personal clarity map rooted in Axiology and the 12 Shapes framework. Decision makers get what they crave: a room full of individuals who better understand how they’re wired, what drives them, and how to show up at their best.
An AI-Ready Human Advantage: Confidence, Creativity, and Agency
Simon equips your teams with a future-facing mindset that transforms AI from a threat into a partner. Participants learn how to bring uniquely human strengths — judgment, empathy, creativity, and courage — to the table, giving your organization a sustainable competitive edge that technology alone can’t deliver.
A Co-Created Development Path That Outlives the Keynote
This isn’t a “one-and-done” event. Simon guides participants to co-create their own learning path, tied directly to your organization’s goals. The result: a scalable, repeatable way to activate potential, deepen engagement, and build a pipeline of leaders who are ready to own the next chapter of your company’s story.
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A keynote can start this. It can't build it.
Brilliance360 is where the seven arrows become practiced behavior, participants apply them inside realistic scenarios and produce evidence of the skill at work. Conventional training measures completion. Brilliance360 measures capability.
And with the Human Amplification Index™, you measure the movement rather than assume it: a baseline before, a re-measure after, and a report showing what actually changed.
Book. Build. Measure.
experience two
Create Customers for Life
Few people understand the anatomy of customer experience better than Simon T. Bailey, who brings 37 years in the hospitality industry and his experience as former Sales Director of the Disney Institute, one of the world’s most respected authorities on service excellence.
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For more than twenty years, organizations across healthcare, hospitality, food service, veterinary medicine, and professional services have implemented Simon T. Bailey's SPARK methodology and produced results they can point to:
The Nutrition Group licensed SPARK across all 3,500 employees, with immediate movement in engagement and experience scores.
A regional hospital ran a three-year patient experience transformation on these principles and was subsequently acquired by a $1 billion health system.
Island One Resorts applied SPARK and earned Expedia recognition for breakthrough gains in customer satisfaction.
A German pharmaceutical company brought SPARK to hundreds of veterinarians across its U.S. network, deepening client trust at the practice level.
What SPARK Is
SPARK is a human-experience operating system built for an AI world, where empathy, personalization, and emotional connection stop being nice-to-haves and become the only advantages that can't be automated.
It was born at the Walt Disney World Resort®, where Simon spent years inside the operation that set the global standard for service, and refined across two decades of implementation in healthcare, hospitality, food service, and veterinary medicine. How to anticipate the need nobody voiced. How to create emotional resonance in ninety seconds. How to build loyalty that outlives a transaction.
At its core, SPARK teaches one thing: emotion is the currency of customer experience. When a team learns to create emotional connection on purpose rather than by accident, everything downstream changes: retention, referrals, reviews, and the willingness of your own people to stay.
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The Emotional Audit of One Touchpoint
Every participant leaves having chosen a single routine interaction their team performs daily, a check-in, a handoff, a phone greeting, a discharge, and identified the one change that would make a customer feel something. One touchpoint, one change, executable this week.
The Unspoken-Need Question
A single diagnostic that surfaces what a customer wants but hasn't asked for. Participants leave able to run it in their next customer conversation and to teach it to their team by Friday.
The Service Standard They Write Themselves
Participants draft one sentence defining what an exceptional interaction looks like in their role, not corporate language, theirs. Teams that leave with their own standard use it. Teams handed someone else's don't.
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Elevate Every Interaction Into a Loyalty-Building Moment
Leaders and teams will learn how to transform routine touchpoints into memorable experiences that create emotional equity, strengthen trust, and keep customers coming back.
Apply the Five Platinum Service Principles Across the Entire Organization
Participants will walk away with a simple, repeatable framework — from frontline to senior leadership — that boosts engagement, accelerates performance, and aligns everyone around a shared service mindset.
Build a Culture That Consistently Sparks Customer Love
Learn how to operationalize SPARK so it becomes a daily habit, not a one-time training. The result: teams that are energized, customers who feel valued, and a brand that thrives even in an AI-driven world.
Organizations don’t just book Simon. They license him.
Tap into over twenty-four years of helping organizations build resilience and unlock brilliance in their people.
organizations have brought Simon in to strengthen leadership, resilience, and performance across their teams.
countries where Simon has spoken, trained, and helped leaders bring out the brilliance in their people.
books written on leadership, resilience, and unlocking the brilliance inside every person.
Go from pain point to proof.
01
book
They have a shared language for what's actually happening, and seven skills they use immediately.
02
build
Brilliance360 turns the seven arrows into practiced behavior. Participants produce evidence of the skill at work.
03
measure
The Human Amplification Index shows you what moved, baseline to re-measure, by participant, by competency.
Why Simon?
From boardrooms to keynote stages, the reaction is the same - energized rooms and changed minds.
3,500 employees. The Nutrition Group licensed SPARK company-wide.
94–97% ratings. From 3,000 managers at a $9 billion retailer.
850 copies. Lexus put Be the Spark in every dealership leader’s hands.
Three years, one transformation. A hospital rebuilt patient experience on his principles, then was acquired by a $1 billion health system.
Expedia-recognized. Island One Resorts saw breakthrough gains in guest satisfaction.
Renewed, again. A German pharma company has run his content across its U.S. veterinary network for two years, and it’s signed on for a third.
Hope as strategy.
Let’s amplify hope together.