Three Business Insights from a 100-Year-Old Furniture Company

I love my work. I get paid to learn. Every week I travel to different organizations around the USA and the world to share my insights, but ultimately I walk away learning more. Recently, I was invited by Bassett, one of America’s leading furniture companies, to share my insights with their store managers, regional directors, design consultants, and corporate staff.

As part of their meeting, they invited their key customers to come and share what was most important to them. I sat in the back of the room taking copious notes on what I could apply to my business. I didn’t want to be stingy and not share it with you so here goes:

Good Enough is history. If you don’t intend to be great at what you do, then settling for good is a guaranteed way to lose market share and run harder on the elusive treadmill of customer acquisition. Examine everything you are doing right now and be brilliant at what you do.

Please rate on a scale of 1-10 (1 being the lowest and 10 being the highest) all the key activities you complete in an 8-10 hour day. Decide a rating for each one. Once you are done, decide how you will amp up your current results. This is the moment like never before to make this happen.

Quality is the new currency – Bassett has the distinction of making custom furniture within thirty days. However, they will not cut corners on the quality of what is produced. The quality mindset actually starts with the people they hire who want to make a difference and not just make a quick dollar.

What can you do to increase the quality of your product or service? I suggest that you ask those closest to you for feedback. Ask them to tell you what you need to know instead of what they think you want to hear.

Experience a Field Trip to the heart of the action. Bassett has the distinction of designing, building, and manufacturing their furniture. They even own the trucking company that delivers their furniture to their 100 stores around the USA. During their conference, they set aside an afternoon and transported everyone in attendance to their facility on the outskirts of Charlotte, North Carolina. This immersive experience enabled them to touch, feel, see, listen, and reconnect to the magic of what they create.

How often do you take a trip to where the action is in your business? How often do you walk a mile in the shoes of others? It’s imperative to never forget or lose touch with the essence of your business. It truly is a way to be reinvigorated to love your work.