5 Ways Kindness will Impact Your Bottom Line
Og Mandino, author of The Greatest Salesman that Ever Lived once said, “Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again.” Well, I can attest that his priceless wisdom is true. I was in Seattle, Washington, corporate headquarters for Amazon.com, Starbucks, Microsoft, and Costco, and had an opportunity to connect with Blair deLaubenfels and Christy Weber the founders of Junebug Weddings. In this multi-faceted billion dollar industry, I continue to be amazed by it’s thought leaders that decide to Vuja de an entire industry and shift into a fresh direction.
I first met Blair and Christy through my dear friend Rebecca Grinnals, a former Disney colleague, at one of her events in the Cayman Islands. We decided that the next time I came to Seattle, we would connect. Well, when I asked them their business philosophy, they said that their secret ingredient was built on kindness.
It permeates throughout their entire business. It impacts the people they hire, the members who join and the customers they serve. Blair described it this way: there is a giant piece of pie and instead of trying to eat the entire pie, why not take a slice and pass it around and share it with everyone. She then went on to say, “Make a friend not, just a sale.” BOOM….It was that easy.
Then Christy chimed in and said, “Make everyone feel special in every interaction.” Always leave space for kindness and you may just be surprised to find out that not only do people appreciate it, but they become your unofficial marketing department. They have experienced first-hand, unsolicited members telling other prospective members about the brilliance, kindness and authenticity of their business. Because of this, in the last five years, they have become one of the most popular, trend-setting and well-respected wedding brands in the world as they promote wedding photographers, planners, and designers.
Here are five tips on how kindness will positively impact your bottom line.
Examine Your Purpose – Be in business to make a meaning in addition to making money. In the book Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, authors Raj Sisodia, Jag Sheth, and David Wolfe say, “We’re entering an Age of Transcendence. As people increasingly search for higher meaning in their lives, not just possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy and soulfulness into their businesses. They are delivering emotional, experiential, and social value – not just profits.” You can reinforce this by giving feedback to employees on what’s work and what’s not working. This will allow them to course correct in a forward direction.
Spread the Love – WOW…can you believe that I just used love in a business context? The reality is everyone wants it and knows when they don’t feel it. Find a way to exceed your customer’s hopes and dreams by listening, asking, surprising and delighting them with the smallest things. Call five clients you haven’t spoken with in a while and don’t ask them for anything. Just tell them that you were thinking of them and wanted to say hello.
Pursue Significance and Success will follow – People are waking all over the planet to realize that success is empty but significance is fulfilling. Success is a fleeting moment and significance is lasting. Success is empty after the applause stops and the dust collects on the award plague, however, significance is a constant companion that reminds us to serve all, love everyone, and never take anyone for granted. Success may come as the result of a position, acquisition, or fulfillment of an unmet need. However, significance works diligently when no one is looking and understands that it’s better to give than to receive.
Forgive and move on – Stop crying over spilled milk. It happened. Let it go and move on. You are wasting precious energy on trying to fix or change someone or something. It is what it is. The future moves toward you when you let go of whatever has been holding onto you.
Ask what else can I do for you – This simple question shows that not only are you seeking to complete a transaction but you are interested going the extra mile. What does this look like in your business? Seek opportunities to anticipate unspoken needs in the business relationship. This could make a brilliant difference and produce unexpected results.
This is an excerpt from my book – Shift Your Brilliance,