Side Hustle is the New Normal

Every employee needs to reset their mindset to see themselves as a self-employed employee. Corporations love talent but they are no longer committed to keeping employees on the payroll for the sake of the good of the company. They are now looking at how they can shave costs or increase their margins to grow a healthy bottom line. If that something means hiring the best talent that is available, at the best time, for whatever length of time, they will do it.

Companies are looking at everything they spend to drive revenue and labor is one of the number one expenses. With that in mind, employees have to begin to say: if I’m going to thrive long term, I need to have a side hustle.

So the question becomes, how does one identify a side hustle?

  1. Ensure it does not conflict with the products or services being offered by the company. You should not be working for a company that directly takes away business from your existing 9-5 job. Number 1, it’s not good business and is ethically questionable, and number 2, if your company finds out about it, your full-time gig will be in danger.
  2. Think of ways to leverage your talent outside of your full-time job where you can invest time after work and enjoy it. If you work 9am-5pm but you have an interest in starting a restaurant or playing in a band or doing medical billing, can you carve out additional hours to pour yourself into the thing you love the most?
  3. Is there a temporary agency you can join that is looking for contract labor or freelancers? Some examples of what that looks like include Lyft, Uber, AirB&B, and Etsy.
  4. There are websites specifically dedicated to help you find a side hustle. If you’re not sure where to start, you can check out Side Hustle Nation or Fiverr to get some ideas about what you can do with your existing skills.

Side hustles are a great way to put a toe in the water if you’re thinking about leaving your full-time gig to do something else. You can test the waters before you make the full leap, determine how much you need to invest and what the longterm ramifications are without having to quit your job cold turkey. Let a side hustle be your laboratory where you beta test future opportunities.

Note that pursuing a side hustle doesn’t always mean you have one foot out the door. Your side hustle can help you build skills and knowledge that inform your existing position.

For example, a friend of mine works a 9-5 job but she is not able to exercise her writing skill set in that position. For her side gig she writes articles for an outside company. The research that she does in order to write the articles is relevant to her 9-5 job and increases her knowledge for her full-time role.

As the world of work continues to evolve and change, side hustles will become more of the norm.