Five Insights from One of the World’s Fastest Growing Companies
Every month, somewhere in world, I have the fortunate privilege of sharing my latest thinking with small, medium and large size businesses. Oftentimes I learn more from the experience about their business, industry, challenges, threats, opportunities, and the tenacity that is necessary to stay competitive than they learn from me. It’s like earning a micro-MBA every day when I ask a question, or observe a presentation and discover something new. I also read a ton of books, listen to business podcasts, and constantly keep my ear to the ground listening to what is happening in real time. Recently, I was invited to share my thoughts with one of these rock star companies on how to stay relevant and on the cutting edge. I had a PowerPoint presentation prepared but was challenged in the moment to change it for the better based on conversations I had with some of their top producers.
Here I’ve encapsulated what I’ve learned over the last six months and explain how you can apply this learning to your own business.
- Identify the problem and create the category to solve it. Once you do it, then you become the first mover in that space. Whoever is second in the space is always playing catch up to whoever showed up first. Think about it: Uber has a significant advantage because it created its own category. Now, Lyft is playing catch up. In the car rental industry, Hertz is No. 1, which gives them a distinct advantage over everyone else. They can afford to charge a premium and not sweat it.
- Storytelling breaks through in a noisy marketplace. Throughout my time with the top producers at this recent engagement, they didn’t talk about the product. Though the product was important, they talked about the impact their product was having on customers. These were real results happening in real time to real people. No hype. No over inflation of the truth. Just the facts. These top producers realized that when you tell the story, people will sell themselves on why they should do business with you. In fact, I would encourage you to download a copy of Professor Jonah Berger’s book – Contagious: Why Things Catch On which further validates this point.
- The Fortune is in the follow-up. How often have you thought about something you needed to do only to find yourself two or three hours later still twiddling your thumbs? I am convinced that those who move quickly are the ones who close the deal, complete the task, and receive the best compensation and fee. Always ask the question: is this the highest and best use of your time? If it’s not, then stop doing that thing that no longer serves you.
- Consistency is the key to the Breakthrough. Doing the right things at the right time on a consistent basis is what separates winners from losers. Doings things right is a mark of distinction and critically important for long term growth.
- If you don’t write it down, then it doesn’t exist. If you don’t look at it within 24 hours after writing it down and decide how to act, then it will die. It is one thing to write down what one is going to do. It’s an entirely different action to intentionally commit to reflecting, revising, and reaffirming key steps to making the action and your future a reality.
As you consider any of the five insights, they can also be applied to one’s individual career. I invite you to review one each day, and commit to move into action as you create a brilliant life. Use the hashtag #BrilliantLiving31 to let me know how you’re doing. I’d love to know which of these five insights most resonate with you and why.
I raise my glass to Brilliant Living!